Before Producers Blame Sabotage, Ask How Much They Spent on Promotion By Kamal Rahman
Nollywood movie producers spend huge amounts of money on movie production, from casting top actors and actresses, hiring directors and crew members, renting expensive equipment, and post-production processes. However, when it comes to promotion, that is where many producers suddenly draw the line. The harsh reality is that no matter how good a movie is, people cannot watch what they do not know exists. Yet many producers allocate only a fraction of their production budget to marketing and publicity. Then, when the movie struggles at the box office, they rush to social media claiming sabotage, blaming cinemas, or even fellow filmmakers for their poor performance. The truth is that most movies are not sabotaged; they are simply under-promoted. Hollywood understood this decades ago. Studios often spend as much on marketing as they spend on production because they know visibility drives sales. A great film without awareness is like opening a shop in the middle of a forest and expec...